Privacy Policy

Effective March 16, 2020, Updated July 12, 2020

PRIMAL PET FOODS, INC.
(a California corporation)

SECTION 1 - WHAT CATEGORIES OF PERSONAL INFORMATION DO WE COLLECT AND WHAT CATEGORIES OF PERSONAL INFORMATION SOURCES DO WE UTILIZE?

When you communicate with us regarding a purchase, services, information, or otherwise, whether through our website, by email, text or other electronic means, by phone or in person, we or a third-party service provider may collect personal identifier information you provide for the transaction such as your name, address, phone number, email address, delivery address, credit card information, and bank or payment account information.  We or a third-party service provider may also collect commercial information such as your product and service consumption history, including with respect to our products and services.

When you land on, browse or interact with our website, or email us, we or third-party service provider may also receive computer, mobile device, internet, network or electronic information such as internet protocol (IP) addresses and operating system, web browser, and similar technical data, without limitation.  We or a third-party service provider may also collect other personal information from your devices including things such as your URL, referring URLs, browsing history (including dates), search terms used, the history and manner of your use of our website, data regarding your interactions with our emails or other marketing tools, and geolocation data.  Finally, we or a third-party service provider may also collect personal information from public sources and additional personal information which you provide to us should we have any other communications regarding our products or services (or otherwise), such as by email or telephone.  If we are acquired or merged with another company, your personal information may be transferred to the new company so that we may continue to sell products and services to you.

When you purchase our products at a retailer that retailer may also collect personal information from you.  Please consult your retailer’s privacy policy.  We are not responsible for retailer privacy practices.  If you share personal information with your retailer and join our customer loyalty program(s), your retailer may share your personal information with our third-party loyalty program(s) service provider.  We may then access your personal information from our that third party.  We similarly may have access to your personal information collected by other third parties (including our third-party service providers) as described above.

SECTION 2 – WHAT IS OUR PURPOSE IN COLLECTING YOUR PERSONAL INFORMATION, AND WHAT DO WE DO WITH IT?
We collect your personal information to use it for business purposes such as the operations required to accomplish your purchase, service, informational, and other transactions with us, including order and payment processing, deliveries, returns, credits or refunds, other account and customer service tasks, and where necessary to legally enforce our related rights.  We may also use your personal information for things like product and warranty administration, advertising and marketing to you (including email and internet marketing), to administer our loyalty program(s), for business analytics (like to determine, tabulate and audit what we are selling, to whom, where, and related business information), and for website analytics (like to assess website use and security and to improve website performance and experience).  We do not sell your personal information.

SECTION 3 – WHAT CATEGORIES OF PERSONS OR ENTITIES DO WE SHARE (DISCLOSE) YOUR PERSONAL INFORMATION WITH?; THIRD-PARTY SERVICE PROVIDERS

In utilizing your personal information we collect as described above, we may share it with (i.e., disclose it to) third parties involved in the completion of the relevant transaction such as financial institutions and intermediaries including involved credit card issuers and banks, private and public delivery services (including, potentially, the United States Postal Service), and business support providers (including third-party service providers) of things like Domain Name Service and website administration, support and security services (e.g., Cloudflare, Inc.), online store services (e.g., Shopify Inc. and FreshWorks, Inc.), loyalty program services (e.g., Astro Loyalty LLC), and email and other marketing services (e.g., Klaviyo, Inc.), without limitation.  As explained below, some of these companies and others (e.g., Django, Facebook, Google, Instagram, YouTube) may also use cookies in connection with our website.  Please consult these companies’ privacy policies.  We are not responsible for these companies’ privacy practices.  Also, remember that other companies, whether third-party service providers or not, may be located in or have facilities that are located in a different jurisdiction than either you or us.  So if you elect to proceed with a transaction that involves the services of a third party, then your personal information may become subject to the laws of the jurisdiction(s) in which that party or its facilities are located or which govern their activities.  Also remember that if you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

SECTION 4 – DISCLOSURES REQUIRED BY LAW
We may disclose your personal information if we are required by law to do so.

SECTION 5 – CONSENT & WITHDRAWAL OF CONSENT; CONSUMERS’ RIGHTS TO REQUEST PERSONAL INFORMATION OR TO CHANGE OR DELETE PERSONAL INFORMATION; CONTACTING US TO DO SO
When you provide us with personal information for a transaction or potential transaction, we infer that you consent to our collecting it and using it as described above.  If we ask for your personal information for a secondary reason, like direct marketing, we will either ask you directly for your express consent or we will provide you with an opportunity to decline to participate.  For example, you may unsubscribe from our emails at any time by clicking on the link provided in such emails.

Under California law (at least), consumers who are California residents (or their authorized agents) have the right to withdraw their consent (whether express or implied) to our collection, use or disclosure of personal information.  Also under California law (at least), consumers who are California residents (or their authorized agents) also have the right to request that we change or delete personal information that we have collected or provide copies of personal information by category, by specific item, by source, by purpose, and by category of persons or entities with whom we have shared it.  Any such request must be verifiable as being made by the actual individual (or household) in question (or by an authorized agent).  Any such verified request shall also be shared with our third-party service providers.  To provide or withdraw consent to any service, to obtain copies of personal information, or to request that we change or delete personal information, please email your request to our Privacy Compliance Officer through this link:  [email protected] or telephone us at (866) 566-4652.  We will respond within 10 days and we strive to resolve all requests within 45 days.  To protect you and all our customers, we will have to verify your identity (and any agent’s identity and authority) before disclosing, changing or deleting any personal information.  Generally, we may do this from information we already have, from public information and/or by asking you for verifying information.

Under California law (at least), consumers who are California residents have the right not to be discriminated against based on the exercise of their privacy rights.

SECTION 6 - SECURITY
We take precautions to help protect personal information from inappropriate destruction, loss, access, disclosure or misuse.  We caution that we do not believe that any method of transmission over the Internet or of electronic storage is 100% secure.

SECTION 7 - COOKIES
Below is a list of cookies that we use or which we understand are used by third-party service providers or other third parties in connection with our website. There may be others. We’ve listed those we know about (as of the update date of this Privacy Policy) here to help you choose if you want to block cookies or not. Again, please consult these other companies’ privacy and cookies’ policies:  Shopify (cart_currency, cart_sig, _landing_page, _y, secure_customer_sig, _orig_referrer, _shopify_y, _s, _shopify_s, _shopify_fs, shopify_sa_t, _shopify_sa_t, _shopify_sa_p, _pay_session, shopify_pay_redirect); CloudFlare (__cfduid); Google (_ga, _gid, _gat); Facebook (fbp, fr); Youtube (VISITOR_INFO1_LIVE, YSC, GPS, IDE).

The cookies that we use or which we understand are used in connection with our website are, generally, used for purposes such as:  user and session identification, session data storage (e.g., referrer, landing page), token identification, login, password security, payment security, website site security, number of visits, cart information, purchase transactions, website, session and purchase analytics, embedded video view tracking, ad tracking across platforms, and geolocation.

SECTION 8 - AGE OF CONSENT
By using this website, you represent that you are at least the age of majority in your jurisdiction of residence and/or that you are the age of majority in your jurisdiction and you have given us your consent to allow any of your minor dependents to use our website.

SECTION 9 - CHANGES TO THIS PRIVACY POLICY
We reserve the right to modify this Privacy Policy at any time, so please review it frequently.  Changes will take effect immediately upon their posting on our website.  Changes to the policy effective date typically mean that the policy terms have changed.

QUESTIONS AND CONTACT INFORMATION
If you have any questions about our Privacy Policy, contact our Privacy Compliance Officer at [email protected].com or by telephone at (866) 566-4652.  You can also read California’s new data privacy law at California Civil Code sections 1798.100 and following.