Raw Nutrition Keeps Pets in their prime
Pets in their prime don’t act like humans. So why would we feed them like humans?
Raw food is the closest thing to a natural diet we can feed our pets. A Primal diet is a cut above the rest. That’s because each Primal product features:
Real, recognizable, high-quality ingredients
We put the best in to get the best out. Our protein forward recipes only include ingredients that best serve pets’ ancestral needs
Minimal processing to protect vital nutrients
Our recipes are crafted to resemble a pet’s natural diet, are minimally processed and not cooked under high heat, which preserves more vital nutrients.
Superior digestibility for better nutrition
Raw, minimally processed foods provide superior digestibility so that pets can absorb more vital nutrients for optimal nutrition.
Scientifically substantiated, protein-forward recipes
Our raw recipes are formulated with expertise by a Companion Animal Nutritionist.
How it all began
Our story starts with a dog named Luna, who in early 2000 showed early signs of renal failure. After exhausting every option, Luna’s owner, Matt Koss, took a holistic veterinarian’s advice to switch her to a diet based on bones and raw food. This diet, known as Biologically Appropriate Raw Food (BARF), mimics how animals eat food in the wild.
With fresh hope, Matt created his own, species-appropriate pet food. Luna’s appetite quickly and drastically improved on her new raw diet. She also had more energy and seemed happier.
After seeing the transformative results of raw feeding firsthand, Matt founded Primal Pet Foods to help more dogs and cats live healthy, happy, vibrant lives.
Our Commitment to You and Your Pets
- All Primal complete and balanced recipes are crafted with real, whole foods
- We never use synthetic vitamins or minerals
- Our proteins are responsibly raised without antibiotics, steroids, or added hormones
- We choose only certified USDA Organic fruits and vegetables
- We formulate without use corn, wheat, soy, legumes, or lentils
- We hold ourselves to the highest quality and safety standards
At Primal We Believe All Pets Deserve to Live in their prime
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Raw for all
We’re committed to making raw nutrition more convenient and accessible for all pets and their parents. We offer a range of frozen and shelf-stable recipes, toppers, and hydrators to satisfy the needs of all pets.
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Raw Without Worry
Our recipes are crafted to high standards. We’re picky about our ingredients and where they come from. We use high-pressure processing, a unique blend of probiotics and a test-and-hold protocol to ensure food safety.
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Raw Expertise
We pioneered raw pet food more than 20 years ago. Today, we continue to perfect our raw recipes for pets. Every recipe is formulated by a team led by our companion animal nutritionist and made in our U.S. kitchens.
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Raw Feeding Calculator
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Explore Our Products
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