Kibble in the raw. Serve like kibble. Nourish like raw.

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Kibble-sized bites made with freeze-dried raw protein

THE FUTURE OF KIBBLE IS HERE

The convenience of kibble with the optimal nutrition and digestibility of a raw food diet.

Kibble in the Raw™ reimagines “kibble” the Primal way so that you can feed your pet the way nature intended. Recipes are crafted with thoughtfully selected, premium and raw ingredients to deliver optimized nutrition and digestibility that helps keep dogs and cats in their prime. Ingredients are uniquely prepared to maximize their nutritional value before being artfully combined and freeze-dried into bites so you can just scoop and serve.

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Meat & Fish

Raw

100% freeze-dried raw meat, fish or poultry – nearly 13lbs of raw protein in every 9lb bag!

Sorghum

Steamed-Cooked

Non-GMO, gluten free & highly sustainable, it’s a great source of micronutrients and soluble fiber for dogs.

Produce

Air-Dried

We only use USDA certified organic fruits and vegetables to provide whole food nutrition.

Oil

Cold-Pressed

Salmon oil and cod liver oil to provide healthy omega-3 fatty acids.

  • Individually prepared ingredients for optimal digestibility

  • Cold-pressed into bites in small batches

  • Freeze-dried to preserve nutrients and flavor

EXPLORE KIBBLE IN THE RAW RECIPES

  • For Dogs
  • For Cats

Light doesn’t mean less

  • More Nutrient Dense, so you get more out of every pound

    Same easy scoop-and-serve routine as traditional kibble

  • 9 lb bag provides about 4 weeks of feeding

    for an average 35 lb adult dog fed 2¼ cups per day

  • 4 lb bag provides about 7 weeks of feeding

    for an average 10 lb adult cat fed ½ cup per day

HOW DOES YOUR KIBBLE COMPARE?

chart with traditional kibble and kibble in the raw being compared. Traditional kibble only has convenience and easy to feed checked while kibble in the raw has that plus optimal nutrition and taste, light-weight, no synthetic vitamins and minerals, real visible ingredients, and freeze-dried raw protein.

  • Shop Dog

    Start your dog’s Kibble in the Raw™ journey now!

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  • Shop Cat

    Get Kibble in the Raw™ delivered right to your door.

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