How to switch cat food

You’ve likely seen your cat’s hunting instinct on full display. Underneath that playful stalking lies a biological, ancestral need for a raw diet.

Cats are carnivores, which means they need meat-based, biologically appropriate raw foods to live their healthiest lives.

  • texture

    If your cat prefers dry food, start with Freeze-Dried Nuggets. If your cat loves canned food, start with Frozen Nuggets or Pronto.

  • taste

    Choose a Primal protein that’s similar to your cat’s favorite food or treats. Do they like fish? Try Beef and Salmon. Are they into poultry? Go with Turkey.

  • temperature

    A cold, frozen nugget might not appeal to all cats. Add warm water or Bone Broth to help improve palatability.

  • Days 1-3

    • 1/4 Primal

    3/4 Current Food

  • Days 4-6

    • 1/2 Primal

    1/2 Current Food

  • Days 7-9

    • 3/4 Primal

    1/4 Current Food

  • Days 10+

    • 100% Primal
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  • FROZEN RAW PRONTO

    A convenient scoop-and-serve raw recipe
that thaws in minutes.

  • Bone Broth

    A hydrating, wholesome addition to any diet supporting joint health, digestion, and liver health.

  • Raw Goat Milk

    A nutrient-rich hydration topper packed with probiotics, vitamins, minerals, and more.

  • Raw Feeding Calculator

    Find your pet’s perfect serving size

  • FAQs

    Get answers to all of your questions about starting your cat’s raw diet.