Nourish Your Puppy’s Primal Needs

When you feed your puppy a raw diet from an early age, you’re setting your young dog up for living a lifetime in their prime.

From their noses to their tails, our canine companions are built to thrive on meat protein and nutritious whole foods. A raw diet is the most biologically appropriate diet for our dogs, and Primal makes it easy for pet parents to feed their pups according to their ancestral needs.

While certain benefits of raw nutrition apply at any age, there are specific perks to starting your dog on a raw diet as a puppy. For example, the high protein content of a raw diet can help pets build lean muscle, which is critical during a dog’s first year of life.

  • Clear Eyes

    Raw nutrition provides high quality animal proteins, essential vitamins and antioxidants that support your pet’s eye health.

  • ShiNy Coat

    Our recipes contain natural sources of essentially fatty acids, like Omega-3 and Omega-6, that are easily digested and lead to a shinier, healthier coat.

  • Healthy Weight

    Protein forward raw nutrition helps your pet maintain lean muscle mass and ideal body condition, keeping your pet in their prime balanced proteins and healthy fats

  • Health & Vitality

    Feeding your pets according to their ancestral, biological needs allows them to thrive! Our raw recipes support peak vitality, strengthen their immunity, and help keep them in their prime.

  • Oral Health

    Raw enzymes reduce plaque naturally and eliminating unnecessary carbohydrates commonly found in highly processed diets, your pet can expect less plaque and tartar build up leading to fresher breath.

  • Less Poop

    Raw diets are easier to digest, which means your pet gets more nutrients and benefits out of every meal. And because more is digested, your pet will have smaller and firmer stools.

  • FROZEN RAW PRONTO

    A convenient scoop-and-serve raw recipe that thaws in minutes.

  • Freeze-Dried Raw Pronto

    Just scoop, hydrate, and serve to feed your puppy food that nourishes their biological and ancestral needs.

  • Kibble in the Raw

    Kibble in the Raw reimagines “kibble” the Primal way so that you can feed your puppy the way nature intended.

  • Quality & Safety

    You have high standards for what you feed your pet. 
We do, too.

  • Ingredients

    We use real-recognizable ingredients and nothing artificial, ever.