Build A Better Bowl®

A small change can have a big impact. Try out our Bowl Builder to explore the many ways that adding fresh food to your pet’s diet can make them happier and healthier—whether they eat canned, kibble, raw, or a mix of all.

Once you complete your bowl, we’ll give you a customized shopping list for your pet and connect you with a local store!

Start Building

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Our Story

As passionate pet owners, our goal is to elevate the health of pets through species-appropriate nutrition. Since 2001, we’ve been crafting premium pet foods using whole food ingredients—and it all started with a dog named Luna.

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Still have questions? Explore our frequently asked questions for everything you need to know about feeding Primal to your pet.

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