Boost your pet's diet with our new bowl builder tool!

Your Cat Wants A Raw Food Diet

Nourish Your Pet The Way Nature Intended

Living Foods = Thriving Pets

As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. Our products make it easier than ever to keep your pet’s diet as close to nature as possible, allowing them to live longer, healthier, more vibrant lives.

Superior Nutrition, Unleashed.

  • Raw Nutrition

    Pets experience better digestion and absorb nutrients more easily when fed a diet based on natural eating habits in the wild: muscle meat, meaty bones, organs, and raw fruits and vegetables.

  • Responsibly Sourced

    Free of antibiotics, steroids, preservatives and added hormones, all meat, poultry and game used in our products are responsibly sourced from sustainable ranchers in the United States, New Zealand, Australia and Europe.

  • Highest Quality

    Simply put, the ingredients we use in our products are some of the same items you’d find in any health conscious human’s grocery cart — USDA inspected proteins and fresh, certified organic fruits, vegetables, and non-synthetic vitamins and minerals.

  • Species Appropriate

    When it comes to biology, cats and dogs are very different animals. Our products are formulated with each species’ unique biochemistry and metabolism in mind to deliver optimal portions of species appropriate nutrients.

See Ingredient Benefits

Choose Your Primal

Nourish your pet with complete, balanced, biologically appropriate raw food.






Discover why so many pet owners are wild about Primal.

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Store Locator

Hunt down our products at a retailer near you.

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Help your pet make a safe, healthy transition from dry kibble or canned wet food to a raw diet.

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Feeding Calculator


Tailor meals to your pet's needs with our handy feeding calculator.

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You’ve got questions, we’ve got answers to all of our most frequent customer inquiries.

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