Nourish Your Pet The Way Nature Intended

Discover the Benefits of Raw

Living Foods = Thriving Pets

As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. Our products make it easier than ever to keep your pet’s diet as close to nature as possible, allowing them to live longer, healthier, more vibrant lives.

Superior Nutrition, Unleashed.

Raw Frozen Canine Beef Formula
  • Raw

    Pets experience better digestion and absorb nutrients more easily when fed a diet based on natural eating habits in the wild: muscle meat, meaty bones, organs, and raw fruits and vegetables.

  • Responsibly Sourced

    Free of antibiotics, steroids, preservatives and added hormones, all meat, poultry and game used in our products are responsibly sourced from sustainable ranchers in the United States, New Zealand, Australia and Europe.

  • Human-Grade

    Simply put, the ingredients we use in our products are the same items you’d find in any health conscious human’s grocery cart — 100% USDA inspected proteins and fresh, certified organic fruits, vegetables, and non-synthetic vitamins and minerals.

  • Species Appropriate

    When it comes to biology, cats and dogs are very different animals. Our products are formulated with each species’ unique biochemistry and metabolism in mind to deliver optimal portions of species appropriate nutrients.

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Choose Your Primal

Nourish your pet with complete, balanced, biologically appropriate raw food.






Discover why so many pet owners are wild about Primal.

Our lab was 10 years old last year when we visited a new vet. ‘How old is she?’ he asked. ‘Ten months?’ Of course I said no, she was ten YEARS. He did a double-take then said again as he examined her ears, ‘She still looks like a pup.’ We owe her health to RAW FOOD!

With Primal my cat eats it so fast I do not have to worry about it going bad in the dish. I am glad she likes her food, and I am shocked to discover that Primal Raw is cheaper than the premium cans I was buying.

Emma has always demanded a high quality diet and snubbed ‘dog food.’ When introduced to Primal Freeze-Dried Chicken Formula, she went wild and never turned back. Primal made a believer out of us!

Thanks for offering a solution to fatty liver disease. Your raw formula saved my cat, Cloud!

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Store Locator

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Help your pet make a safe, healthy transition from dry kibble or canned wet food to a raw diet.

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Feeding Calculator


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You’ve got questions, we’ve got answers to all of our most frequent customer inquiries.

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