We are committed to empowering every retail associate with the knowledge and expertise needed to guide pet parents towards making informed and healthy feeding choices for their beloved companions.

Through engaging modules featuring videos, interactive games, and thought-provoking questions, we aim to equip you with the tools necessary for this vital role. As you progress, earn points redeemable for exclusive Primal swag, making your journey both rewarding and enjoyable.

Join us in our mission to keep dogs and cats in their prime through the highest quality raw nutrition.

START YOUR LEARNING JOURNEY HERE