why feed a raw food diet?

Dogs and cats should be nourished according to their ancestral needs, which starts with high-quality raw protein. Their bodies need meat based protein to thrive.

This means raw feeding is the closest thing to a natural diet we can feed our pets.

Primal raw food recipes start with high-quality, responsibly sourced raw proteins. Our recipes include real whole foods and organic produce, and never any synthetic vitamins or minerals.

A diet of raw meat and real whole foods is highly digestible, which means your pet absorbs more vital nutrients for optimal nutrition.

Transformative Benefits of Raw Nutrition

  • Incredible Taste and Mealtime Excitement

    Your pet will be more excited for their raw nutrition compared to highly processed foods. Our recipes provide incredible taste, even for picky eaters, and come in a variety of proteins and formats to keep your pet engaged.

  • Healthy Weight Maintenance

    Protein forward raw nutrition, without any additives or fillers, helps your pet maintain lean muscle mass and keep them in peak physical condition.

  • Minimized Food Sensitivities and Allergies

    Our recipes only use real, whole foods and never any synthetic vitamins and minerals. There are no hidden ingredients so you can be confident in what you’re feeding your pet and to help minimize food sensitivities and allergies.

  • Healthy Skin & Coat

    Our recipes contain natural sources of essential fatty acids, like Omega-3 and Omega-6, that are easily digested leading to shinier, healthier coats and healthy skin.

  • Healthy Energy & Vitality

    Feeding your pets according to their ancestral, biological needs allows them to thrive! Our raw recipes support peak vitality, have antioxidant rich ingredients that strengthen their immunity, and provide enhanced energy.

  • Better Digestion and Less Poop

    Raw diets are easier to digest than high-heat processed foods, which means your pet gets more nutrients and benefits out of every meal. And because more is digested, your pet will have smaller and firmer stools.

Raw Superiority for Dogs and Cats

A raw food diet nourishes your pet’s quality of life in four key ways:

Real Ingredients

Protein-forward recipes include only real, recognizable ingredients that best serve dogs’ and cats’ ancestral needs

Ingredients  

Nutrient Integrity

Minimal processing and no high-heat cooking preserves more vital nutrients and better resembles a natural diet

Quality & Safety  

Superior Digestibility

Raw food diets are more easily digested, allowing dogs and cats to absorb more key nutrients for optimal nutrition

Raw Expertise  

Scientifically Substantiated

Our recipes are formulated with a companion animal nutritionist and validated by third-party scientific research

Meet the Experts  

Raw Food Diet options

We offer a variety of raw food recipes and feeding formats so you can find the best fit for your lifestyle and your pet’s needs and preferences.

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  • Quality & Safety

    Learn more about the care with which we source and make each of our fresh food products.

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