WHY FEED RAW

Here you can find all the information needed to get your pet started on a nutritious, safe raw diet.

BENEFITS OF A RAW DIET

Raw meat-based pet foods offer the greatest nutritional value and are the most biologically appropriate diet for dogs and cats. Raw food is the closest thing to a natural diet we can feed our pets. From their noses to their tails, dogs and cats evolved to utilize the nutrients in raw meat and fresh whole foods. These diets deliver the highest digestibility for maximum nutrient absorption to help support healthy weight, reduced stool volume, healthy skin and coat, oral health and clear eyes. Raw foods are highly palatable for even the pickiest of eaters.

CANINE BENEFITS

Graphic of puppy with points of interest to show various health benefits: Health & vitality, clear eyes, healthy weight, oral health, shiny coat and reduced stool volume

FELINE BENEFITS

Graphic of a kitten showing various points of interest for health: healthy & vitality, clear eyes, healthy weight, oral health, healthy skin & fur and reduced stool volume.

WHY CHOOSE PRIMAL

  • Real, whole food nutrition – never any synthetic supplements, vitamins or minerals.

  • No corn, wheat, soy, lentils or legumes, & no artificial flavors, colors or preservatives.

  • Made with responsibly sourced, fresh, antibiotic- & steroid-free whole muscle meat, organ meat & meaty bones with no added hormones.

  • Crafted with USDA organic fruits and vegetables.

  • Raw formulas crafted in the USA in Primal owned kitchens.

  • Made with the strictest quality and safety standards.

Clipped photograph of Primal Pronto in dog bowl

RAW FEEDING MADE EASY

Primal recipes are available in a variety of options and formats to best meet the needs of your pet, try our Raw Frozen & Freeze-Dried Raw Recipes.

RECIPES FOR DOGS

RECIPES FOR CATS

Clipped graphics of front of packaging of Primal Gently Cooked Beef & Carrot or Chicken & Squash for dogs

NOT READY TO TRY RAW? EXPLORE OUR GENTLY COOKED RECIPES.

EXPLORE GENTLY COOKED
Clipped graphics of front of packaging of Primal Gently Cooked for Cats Clipped graphic of all gently cooked varieties for adult dogs and cats

GET TIPS ON HOW TO SERVE & SAFELY HANDLE YOUR PET’S RAW FOOD.

LEARN MORE

INGREDIENTS & SAFETY

Explore what sets Primal apart. We only use real, whole food ingredients and follow the strictest quality and safety standards.

INGREDIENTS QUALITY & SAFETY

TRANSITIONING

Learn how to appropriately transition your pet to a raw or gently cooked diet.

For Dogs For Cats

BUILD A BETTER BOWL

Not sure where to start? Try out our Bowl Builder to find the perfect food for your pet based on their specific needs and preferences. Explore the many ways that adding fresh food to your pet’s diet can make them happier and healthier.

GET STARTED

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