Kibble in the raw. Serve like kibble. Nourish like raw.

New kibble in the raw with multiple flavors. Kibble-sized bites made with freeze-dried raw protein kibble pieces
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kibble pieces

THE FUTURE OF KIBBLE IS HERE

The convenience of kibble with the optimal nutrition and digestibility of a raw food diet.

Kibble in the Raw™ reimagines “kibble” the Primal way so that you can feed your dog the way nature intended. Recipes are crafted with thoughtfully selected, premium and raw ingredients to deliver optimized nutrition and digestibility that helps keep dogs in their prime. Ingredients are uniquely prepared to maximize their nutritional value before being artfully combined and freeze-dried into bites so you can just scoop and serve.

STORE LOCATOR

Meat

Raw

Meat
100% freeze-dried raw meat, fish or poultry – nearly 13lbs of raw protein in every 9lb bag!

Sorghum

Steamed-Cooked

Sorghum
Non-GMO, gluten free & highly sustainable, it’s a great source of micronutrients and soluble fiber for dogs.

Produce

Air-Dried

Produce
We only use USDA certified organic fruits and vegetables to provide whole food nutrition.

Oil

Cold-Pressed

Oils
Salmon oil and cod liver oil to provide healthy omega-3 fatty acids.

EXPLORE KIBBLE IN THE RAW RECIPES

Light Doesn’t Mean Less

9lb bag provides 4 weeks of feeding
For an average 35lb adult dog fed 2 ¼ cups per day

Jars depicting 1 pound of kibble in the raw and 1 pound of traditional kibble where the kibble in the raw fills up more of the jar
more nutrient dense, so you get more out of every pound
same scoop for scoop feeding as traditional kibble
  • More nutrient dense so you get more out of every pound.
  • Same scoop for scoop feeding as traditional kibble.
Nutrition and convenience in perfect harmony. Nourish the way nature intended.

HOW DOES YOUR KIBBLE COMPARE?

chart with traditional kibble and kibble in the raw being compared. Traditional kibble only has convenience and easy to feed checked while kibble in the raw has that plus optimal nutrition and taste, light-weight, no synthetic vitamins and minerals, real visible ingredients, and freeze-dried raw protein.
Nourish the way nature intended

THE PRIMAL PROMISE

WHOLE FOOD
NUTRITION WITHOUT
SYNTHETIC VITAMINS
OR MINERALS

RESPONSIBLY SOURCED,
HIGH-QUALITY
PROTEIN

USDA CERTIFIED
ORGANIC FRUITS AND
VEGETABLES

NO CORN, WHEAT,
LENTILS OR
LEGUMES

NO ARTIFICIAL
FLAVORS, COLORS OR
PRESERVATIVES

CRAFTED IN A PRIMAL-
OWNED FACILITY IN
THE USA