Kibble in the raw. Serve like kibble. Nourish like raw.

New kibble in the raw with multiple flavors. Kibble-sized bites made with freeze-dried raw protein kibble pieces
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kibble pieces

THE FUTURE OF KIBBLE IS HERE

The convenience of kibble with the optimal nutrition and digestibility of a raw food diet.

Kibble in the Raw™ reimagines “kibble” the Primal way so that you can feed your dog the way nature intended. Recipes are crafted with thoughtfully selected, premium and raw ingredients to deliver optimized nutrition and digestibility that helps keep dogs in their prime. Ingredients are uniquely prepared to maximize their nutritional value before being artfully combined and freeze-dried into bites so you can just scoop and serve.

STORE LOCATOR

Meat & Fish

Raw

100% freeze-dried raw meat, fish or poultry – nearly 13lbs of raw protein in every 9lb bag!

Sorghum

Steamed-Cooked

Non-GMO, gluten free & highly sustainable, it’s a great source of micronutrients and soluble fiber for dogs.

Produce

Air-Dried

We only use USDA certified organic fruits and vegetables to provide whole food nutrition.

Oil

Cold-Pressed

Salmon oil and cod liver oil to provide healthy omega-3 fatty acids.

EXPLORE KIBBLE IN THE RAW RECIPES

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Light Doesn’t Mean Less

9lb bag provides 4 weeks of feeding
For an average 35lb adult dog fed 2 ¼ cups per day

Jars depicting 1 pound of kibble in the raw and 1 pound of traditional kibble where the kibble in the raw fills up more of the jar
more nutrient dense, so you get more out of every pound
same scoop for scoop feeding as traditional kibble
  • More nutrient dense so you get more out of every pound.
  • Same scoop for scoop feeding as traditional kibble.

HOW DOES YOUR KIBBLE COMPARE?

chart with traditional kibble and kibble in the raw being compared. Traditional kibble only has convenience and easy to feed checked while kibble in the raw has that plus optimal nutrition and taste, light-weight, no synthetic vitamins and minerals, real visible ingredients, and freeze-dried raw protein.

The Primal Standard

  • Crafted in the usa

  • Responsibly Raised Protein Sources

  • No Synthetic Vitamins or Minerals

  • No corn, wheat, lentils or legumes

  • Organic Produce

  • Highest Quality & Safety Standards