Our New Primal Look

We’re thrilled to announce the launch of our brand-new packaging! With this change, we’re not only refreshing our look but also reinforcing our commitment to quality and sustainability. We’re excited about the visual transformation of our new packaging and the high-quality nutrition of Primal remains unchanged. Whether you’re a longtime fan or new to the Primal family, let’s explore what this exciting update means for you and your pets.

What to Know About Our New Packaging

The updated packaging reflects the essence of the Primal brand, ensuring that our values and commitment to quality stand out at every turn. This packaging transformation represents more than just aesthetics, it’s about making it easier for pet parents to identify the right products for their pets while continuing to deliver the same high-quality raw nutrition that keeps them in their prime. Here’s what you’ll see in our new packaging:

• Consistency Across Product Lines: Our refreshed design features a cohesive, recognizable look that spans across all Primal complete & balanced recipes. This makes it easier than ever to find the exact product you’re looking for. 
• Clear Communication of Key Benefits: Our new packaging highlights the essential benefits and features of each product line, giving you a clear understanding of what you’re feeding your pets.
• Commitment to Sustainability: With our recent packaging update, all of our freeze-dried complete & balanced recipes are now available in recyclable packaging. This shift helps reduce waste and minimizes our environmental impact, ensuring that every time you choose Primal, you're making an eco-friendly choice.
• Coming to a Store Near You Soon: The packaging transition is beginning now and will continue into January 2025.

Explore Our New Look Online

In addition to updating our product packaging, we’ve also given our website a makeover! Our site now features a fresh, user-friendly design to match the new packaging, making it easier to explore our range of products and learn about how we keep your pets in their prime.

Find Primal’s New Look at a Store Near You

Explore our updated freeze-dried and frozen complete & balanced recipes and see how our commitment to quality continues with a brand-new look. Head over to our Store Locator to find Primal products near you, or visit our website to check out the new design and explore all our offerings.