Discover the Power of Novel Proteins for Your Pet

Protein is essential for your pet’s health, fueling their muscles, energy, and overall well-being. But if your pet has food sensitivities or allergies, their usual protein source may not be the best fit. That’s where novel proteins come in—these are proteins your pet has never eaten before making them a great option for pets with dietary sensitivities or for those who need variety in their diet.

When Should You Consider a Novel Protein?

If your pet is experiencing itchy skin, digestive issues, or other signs of food sensitivities, your vet may recommend trying a novel protein. Switching to a new, high-quality protein can help reduce reactions while still delivering the essential nutrients they need to thrive.

Explore Unique, High-Quality Protein Options

At Primal, we offer a variety of premium protein recipes to support your pet’s specific needs—all crafted with responsibly sourced meats raised without steroids or added hormones.

✅ Freeze-Dried Raw Nuggets - Venison Recipe: Made with grass-fed venison, this novel protein is rich in iron, selenium, zinc, and copper, supporting immune function and promoting healthy skin and coat.

✅ Frozen Raw Nuggets - Rabbit Recipe: A great option for pets with sensitivities. Naturally low in saturated fat and a bioavailable source of calcium, glucosamine, and chondroitin to support bone, joint, and overall health.

How to Make the Switch

Introducing a new protein? Go slow and steady. Start by mixing small amounts into their current food and gradually increase over a week. Keep an eye on digestion, energy levels, and overall well-being—before you know it, they’ll be licking their bowl clean!

Invest in Their Primal Spirit: Find Primal’s premium proteins at a store near you today!