research backed raw nutrition

We’re pet lovers who pioneered raw nutrition for pets and have been creating premium quality, protein-rich recipes for dogs and cats since 2001. Today, we have demonstrated through peer-reviewed research what we've always known to be true: when pets eat minimally processed foods according to their biological needs, they get more time in their prime.

  • Pet's ancestral need is raw nutrition

    Dogs and cats should be nourished according to their ancestral, biological needs. Raw food is the closest thing to a natural diet we can feed them.

    Why Feed Raw

  • Transformative Results

    Our recipes are proven to be easily digestible for optimal nutrient absorption and nutrition, which can support improved digestion, skin and coat, and vitality.

    Our Case Studies

  • Real, Whole Foods – No Synthetic Vitamins or Minerals

    Primal recipes feature responsibly sourced proteins and organic fruits and vegetables. We never use artificial flavors, colors or preservatives.

    Our Ingredients

Health benefits no matter how you serve it

Adding raw nutrition to your pet’s diet doesn’t have to be all-or-nothing! Our complete and balanced recipes come in a variety of formats to meet your needs. Whether you use them as a full meal, mixer or topper, you can easily help your pet experience the research backed transformative health benefits of a raw diet.

Mealtime in no time

Mealtime in no time

Serve your pet Kibble in the Raw™ for a convenient way to provide optimized nutrition and digestibility in every meal.

Shop Kibble in the raw For Dogs For Cats
Shop Kibble in the raw
Mix in for a mealtime boost

Mix in for a mealtime boost

Try Freeze-Dried Raw Nuggets to enhance mealtime with raw nutrition. Crumble and mix with other foods or serve as a complete meal.

Shop Nuggets For Dogs For Cats
Shop Nuggets
Top every meal with raw

Top every meal with raw

Freeze-Dried Raw Scoopable Pronto is a tasty way to serve a complete meal or add a boost of raw nutrition to any bowl.

Shop Pronto For Dogs
Shop Pronto

Primal Expertise

We’ve been helping dogs and cats live longer, fuller lives for more than 20 years. Our story started when our founder wanted to give his ailing dog a better quality of life. Today, we’re committed to making raw nutrition convenient and accessible for all pets and their parents so that all pets can be fed according to their ancestral, biological needs. Our recipes are formulated by a PhD Companion Animal Nutritionist and we follow the strictest safety and quality standards.

Learn More About Us

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  • For Dogs
  • For Cats