20th Anniversary!

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Build A Better Bowl

A small change can have a big impact. Try out our Bowl Builder to explore the many ways that adding fresh food to your pet’s diet can make them happier and healthier—whether they eat canned, kibble, raw, or a mix of all.

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  • Balanced Bases

    A Balanced Base is a foundational component of your pet’s bowl that provides all of the vitamins, minerals, and nutrients needed for a complete & balanced diet. 

  • Toppers & Hydrators

    Toppers & Hydrators can be added to any complete & balanced base (whether it’s canned, kibble, raw, or a mix of all!) to provide a boost of fresh food nutrition to your pet’s diet.

  • Tempting Treats

    Our collection of Tempting Treats provides enrichment, can help with training, and is made with the highest quality ingredients.

Our Story

As passionate pet owners, our goal is to elevate the health of pets through species-appropriate nutrition. Since 2001, we’ve been crafting premium pet foods using whole food ingredients—and it all started with a dog named Luna.

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Still have questions? Explore our frequently asked questions for everything you need to know about feeding Primal to your pet.

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