20 Years of Wholesome, Fresh Pet Food

20 Years of Wholesome, Fresh Pet Food 20 Years of Wholesome, Fresh Pet Food
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Primal Pet Foods turns 20 this year! To celebrate two decades of building better bowls for happier, healthier pets, we're looking back on how we got started and some of the exciting things we’ve accomplished.


In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure and sprung into action to help his four-legged friend. After endless vet visits and exhausting every option, Matt took the advice of a holistic veterinarian who recommended switching Luna’s diet to Biologically Appropriate Raw Food (or BARF, for short). After a few months of creating meals at home for Luna, Matt noticed an improvement in her health and happiness! This inspired him to share this idea with other pet owners, and Primal Pet Foods was born.


Matt first sold his Chicken Formula raw pet foods in a local pet store in California’s Bay Area. In 2005, the business landed a national distribution deal that put Primal products in pet stores all around the United States! This also meant we had the opportunity to grow our product line to add lamb and beef varieties for dogs, plus chicken & salmon and beef & salmon varieties for cats. 


As our product line expanded and more stores began carrying raw pet food, Matt and the team decided to add more convenient formats and packaging into the mix. With the development of the frozen nuggets packed in zip-seal bags, Primal was able to bring portion-controlled raw pet food to homes across the nation that could thaw in minutes!

In 2011, Primal introduced a Freeze-Dried format, which provided pet owners with a shelf-stable option for easy storage. Two years later, innovative minds struck again by developing the convenient, scoop-and-serve varieties of Primal Pronto!


Since 2001, our mission has been to create wholesome, fresh food for your pets—products that we happily feed our own furry friends. From Balanced Bases, to Toppers and Hydrators, to Treats,  we want to produce food that pets not only enjoy, but that also helps them live happier, healthier lives. 


We are celebrating our anniversary with deals every month in 2021. Sign up for our mailing list to be the first to know!

Want to learn more about adding fresh food to your pet’s diet? Test drive our convenient Bowl Builder for customized meals that fit your dog or cat’s specific needs! Whether you’ve been a Primal customer for years, or you’re new to the fresh & raw lifestyle, we’re looking forward to the next 20 years of offering you the best pet food in the world.