Primal's Commitment to Safety and Quality for Your Pet

We strive to make only the highest quality foods. This starts with a strict set of safety standards and protocols.

  • Frozen Raw Food

    Our frozen raw recipes utilize High-Pressure Processing (HPP), an FDA- and USDA-approved cold water pressure process that targets Salmonella and other food-borne pathogens without cooking. It does not use heat or irradiation, so raw foods stay raw. Our proprietary low pressure, short hold time, and cold water temperature process allows for enzymes, vitamins, proteins, and lactic acid bacteria to stay intact.

  • Probiotics for Safety

    Probiotics help eliminate bad bacteria from our food via a process known as competitive exclusion. In simple terms, probiotics displace, or "outcompete," any potentially harmful pathogens. Through third-party research, we’ve validated that the probiotics in our formulas fight harmful pathogenic bacteria long after products leave our warehouse, and even after bags are opened.

  • Test & Hold Protocol

    We use a third-party lab to test every lot of finished frozen and freeze-dried product to confirm it’s negative for select pathogenic bacteria (Salmonella, E. coli O157:H7, and Listeria). When the test results are reviewed and confirmed negative, the product is released for shipment.
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Manufacturing Quality & Safety

We follow specific quality measures in our manufacturing facility, and we’re dedicated to strict quality control and quality assurance programs. We:

  • Source ingredients from USDA-inspected facilities and facilities regulated by the FDA
  • Adhere to state and federal regulations for product safety
  • Are inspected by the USDA and California State Department of Agriculture
  • Follow Sanitation Standard Operating Procedures (SSOPs)
  • Employ to Good Manufacturing Practices (GMPs) and Hazard Analysis & Critical Control Points (HACCP) programs
  • Segregate product lots so we know exactly when food is made and where it ships