• 1
    Better Digestion and Less Poop
  • 2
    Minimized Food Sensitivities
  • 3
    Healthy Weight Maintenance
  • 4
    Healthy Skin and Coat
  • 5
    Taste and Mealtime Excitement
  • 6
    Healthy Energy & Vitality
1 Better Digestion and Less Poop

Raw diets are easier to digest than foods cooked under high-heat, which means your pet gets more nutrients and benefits out of every meal. And because more is digested, your pet will have smaller and firmer stools.

Key Facts

When your pet is fed raw, their body can efficiently absorb and utilize the nutrients

When fed highly processed foods, your pet will work harder to extract the nutrients they need

2 Minimized Food Sensitivities

Our recipes are made with real, whole foods and never any synthetic vitamins or minerals. There are no hidden ingredients, so you can be confident in what you’re feeding your pet and help minimize food sensitivities and allergies.

Key Facts

Raw food is made with real ingredients you can recognize, and are less likely to trigger food sensitivity in your pet

Many commercial diets and kibble may contain ingredients that your pet's digestive system has not evolved to digest, leading to potential digestive upset

3 Healthy Weight Maintenance

Protein forward raw nutrition helps your pet maintain lean muscle mass and keep them in peak physical condition.

Key Facts

Raw food is protein-packed and nutrient-dense, which is a preferred source of energy compared to diets higher in carbohydrates

Frozen raw food is moisture rich which can help improve nutrient absorption. This helps your pet get their essential nutrients without excessive calorie intake.

4 Healthy Skin and Coat

Our recipes contain natural sources of easily digestible essential fatty acids, like Omega-3 and -6, that support shinier and healthier coats.

Key Facts

Primal uses responsibly sourced protein and crafts each recipe to have the appropriate balance between amino and omega fatty acids

Many commercial diets rely on highly processed and lower-quality fats, which may not have the appropriate balance between Omega-3 and -6 fatty acids

5 Taste and Mealtime Excitement

Your pet will be more excited for their raw nutrition compared to highly processed foods. Our recipes provide incredible taste, even for picky eaters, and they come in a variety of proteins and formats to keep your pet engaged.

Key Facts

Raw food is shown to be highly palatable with a natural aroma and taste

Many commercially available dry foods use artificial palatants (flavor enhancers) on kibble to make it more appealing

6 Healthy Energy & Vitality

Feeding your pets according to their ancestral, biological needs allows them to thrive! Our raw recipes support peak vitality, have antioxidant-rich ingredients that strengthen their immunity and support enhanced energy.

Key Facts

Primal recipes are protein-forward and only include real, recognizable ingredients

Primal recipes have been validated to be highly digestible, which means your pet absorbs more of the vital nutrients that keep them in their prime for longer

The Keys to the

Benefits of Raw Nutrition

Why does raw food have superior digestibility compared to other types of pet foods?

Raw food is more digestible because it most closely resembles your pet's natural, ancestral diet. Your pet's digestive system and nutritional needs evolved to thrive on a raw food diet. Your pet's body is able to better utilize the nutrients, leading to positive health outcomes.

Why does your pet benefit more from minimally processed foods compared to foods cooked at high heat?

Raw food is minimally processed, which means it is not cooked under high heat, preserving vital nutrients. Ingredients closest to their natural state retain their nutrient profile and are more digestible, maximizing their benefits to your pet.

Curious about raw nutrition?

Shop our Freeze-Dried Raw Recipes

“I have never proclaimed a pet food as the best I have ever seen, but I certainly do feel that way about Primal. How blessed we both are to be able to have such excellent nutrition towards the end of Bella’s life.”

-Prudence Walker, DVM

View our case studies

The Primal Standard

  • Crafted in the usa

  • Responsibly
    Raised
    Protein
    Sources

  • No Synthetic Vitamins or Minerals

  • No corn, wheat, soy, lentils or legumes

  • Organic Produce

  • Highest Quality & Safety Standards

Raw Food Diet options

  • For Dogs
  • For Cats

Transitioning to Raw Made Simple

Like all diet changes, you should slowly transition your pet over the course of 7-10 days. Whether you are new to raw or are adding more raw nutrition to your pet's diet, making the change is a simple process with transformative benefits for your pet.

Transitioning for Dogs Transitioning for Cats

  • Quality & Safety

    Learn more about the care with which we source and make each of our fresh food products.

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