Fed up with poor nutrition?
Here’s what your pet needs to be healthy

Fed up with poor nutrition?Here’s what your pet needs to be healthy Fed up with poor nutrition?Here’s what your pet needs to be healthy
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Does your pet:

• Have a dull coat and flaky skin?

• Act lethargic or have low energy?

• Have a BMI that is over or underweight?

• Itch and scratch frequently?

• Have litter box or elimination issues?

Your pet might have a nutrient imbalance. Just like humans, pets need protein, fat, moisture, vitamins, and minerals for optimal body function. If your pet’s food is lacking proper nutrients, their skin, hair, and body will suffer. It goes without saying that a poor-quality diet does not provide your dog or cat with the nutrients they need to stay happy and healthy.

So, what nutrients does your pet need?


Moisture is a critical part of any pet’s diet. Dogs and cats are designed to get moisture from the food they eat. Without enough moisture in their food, cats and dogs will begin to suffer from dehydration. To prevent this, choose foods high in moisture, and be sure to leave out a bowl for them to drink from every day. 


Proteins (and the amino acids that make them up) form the base for many body functions and parts, including organs, tissues, skin, fur, and more. From their nose to their tails, dogs and cats evolved to utilize the nutrients in raw meat. For cats, taurine is an essential amino acid that they can only obtain from meat and is necessary for eye and heart healthDogs also need taurine, but are able to synthesize it themselves.


Fat is essential to bodily function for dogs and cats, and helps promote healthy skin, coat, cardiovascular, immune, and nervous systems. As a complex source of energy, fats give pets more than twice the amount of energy as carbohydrates. Omega-3 and Omega-6 fatty acids help to manage allergy and autoimmune disorders, arthritis, yeast infections, and inflammatory conditions.


Vitamins are essential for a healthy body & immune system. Your pet needs Vitamin A, B Vitamins, Vitamin C, Vitamin D, Vitamin E, and Vitamin K to support a variety of bodily functions. Primal provides vitamins to your pets using diverse whole food ingredients to maximize absorption. We use unique ingredients like the plant that grows quinoa to provide vitamin B and collard greens for vitamin A & K.


To stay healthy, cats and dogs need 14 diverse minerals: calcium, phosphorus, potassium, potassium citrate, sodium, sodium phosphate, magnesium, iron, zinc, copper, manganese, iodine, selenium, and zinc. We provide them again using unique, nature-found, whole ingredients like montmorillonite clay, kelp, & alfalfa leaf blended into their favorite meats to ensure they’re well tolerated by your pet’s palate and digested easily.


Does that sound like a lot?

It’s not, if your pet is being fed a “complete and balanced” diet.

At Primal, we use only the freshest 100% edible-grade ingredients. Our poultry, meat, and game are antibiotic- and steroid-free without added hormones. We incorporate certified-organic produce, certified-organic minerals, and unrefined vitamins to fortify our complete and balanced diets. All Primal Formulas contain fresh ground bone for calcium supplementation. This combination of ingredients offers optimum levels of amino acids and protein, essential fatty acids, natural-occurring enzymes, and necessary vitamins and minerals that are the building blocks for your pet’s healthy biological functions.

Try one of our complete and balanced options today. You don’t have to add a thing. 

Raw Frozen Formula – Our original and most cost-effective format comes in a variety of sizes and protein sources. Shop for dogs and cats.

Raw Frozen Pronto Formula – Quick-thawing due to small, bite-sized morsel, Pronto is easy to integrate as a topper for traditional pet food. Pronto also makes a great tool to transition from kibble to raw because of the similar format. Shop for dogs and cats.

Raw Freeze-Dried Formula – High convenience (especially for travel) because they do not require refrigeration or freezing, our Freeze-Dried Formulas make a great choice for transitioning pets to raw and can easily be used as a topper for traditional pet food. Shop for dogs and cats.